Optimum Performance Training's #OutsideTheBox competition saw athletes from two different countries and three different provinces. In this Crossfit style three day event, competitors are pushed to their physical limits. OPT wanted to capture all of the action from the event for two reasons:
All event participants were given the video as memory from the experience. Many participants were really excited to receive the video.
The OPT team is looking to use the video as well the footage to generate high quality video ads intended to boost participation at the 2017 event.